Main Content

Outreach to the American Public

This section contains information about resources the American public can use to learn more about how to receive and appropriately respond to alerts and warnings from public safety officials.

The American public is the foundation of all partner groups and the primary reason the Integrated Public Alert and Warning System (IPAWS) Program Management Office (PMO) works to create an effective, reliable, integrated, flexible and comprehensive public alert and warning system. The IPAWS PMO works to ensure all segments of the population understand the functions of IPAWS and how to appropriately respond to alerts and warnings from public safety officials.

The IPAWS PMO, in partnership with state, local, tribal and teritorial alerting authorities, public- and private-sector partners, federal partners, and non-profit and advocacy organizations, use opportunities and available venues to provide educational and actionable information to the American public.


Ad Council,, and FEMA sponsored picture of the wireless emergency alert on iOS
Ad Council,, and FEMA sponsored picture of the wireless emergency alert on iOS.To promote Wireless Emergency Alerts, download these banners and add them to your website. Download Original
The IPAWS PMO, in partnership with, has created public education products that are designed to ensure the American public understand the functions of the public alert and warning system and how to access, use, and respond to information from public safety officials.

Public Service Announcements (PSA) for TV and radio, in English and Spanish, were released in June 2013 and were created as a means to draw the public’s attention to Wireless Emergency Alerts (WEAs) and how they are an important lifesaving tool. The PSAs are intended to educate the public on what WEA is, how to recognize when a message is received, to heed the warning and take the prescribed protective action in the message, and directs viewers to learn more about life-saving alerts at

The IPAWS PMO encourages public safety officials to take full advantage of these products and work with local broadcasters to make the WEA PSAs a part of local public education campaigns by individualizing the PSA tagline. FEMA works with all public safety officials who are interested in incorporating these and other products into local efforts to educate the public about emergency alerts.

The IPAWS PMO and also developed a webpage with up-to-date information informing the public about how to prepare for emergencies. provides information about WEAs, the Emergency Alert System, and NOAA’s All Hazards Radio. The webpage hosts all the WEA PSAs as well as other helpful information for the public.

IPAWS Independent Study Course for the American Public

IPAWS Educational Video Preview - Driving
Cover photo for IPAWS American People Course - Driving Download Original

IPAWS offers a free 15-minute web-based training course, “IPAWS and the American Public,” and five one-minute educational videos providing valuable information to educate the public on how to respond when they receive an alert as well as the variety of alert and warning tools and technologies public safety officials can use to send life-saving alerts. The training course is available on the Emergency Management Institute's website: 

Last Updated: 
10/31/2019 - 09:03