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Visual + Effective Communication for Emergency Information

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Claudine Jaenichen is an information designer specializing in the relationship between design and cognition.

In her PrepTalk, Jaenichen describes the cognitive biases that impede our ability to make the right decision when confronted with an emergency. Then she shares her effective evacuation maps that will help more people recall safe routes when they are confronted with an evacuation order. "This is about people, developing an improved cognitive map of their space," Jaenichen said, " and understanding the risk of where they're living."

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Biography

Photo of Claudine JaenichenClaudine Jaenichen is an information designer specializing in the relationship between design and cognition. Her recent work in applied design research serves a precise communicative role for, or in, cognitive demanding events. Advocating inclusivity through design is central in pursuing design research for evacuation information and projects that address public information. She prioritizes participatory design methods and the importance of benchmarking as methods to measure the success of a project and how it communicates to its intended audience.

She serves on the Board of Governors for the Communication Research Institute, on the Executive Board for the International Institute of Information Design and on the Executive Board for the Design Network for Emergency Management. Both her practical design work, as well as her research work, has been included in information design, social sciences, graphic design and psychology national and international publications.

Last Updated: 
06/18/2019 - 10:25