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NLE 2018 Sample Promotional Package

 

National Level Exercise (NLE) 2018

Sample Promotional Package

 

BACKGROUND/SUMMARY

Background: The National Preparedness Goal calls for a secure and resilient nation with the capabilities required across the whole community to prevent, protect against, mitigate, respond to, and recover from the threats and hazards that pose the greatest risk. To achieve the National Preparedness Goal, the National Preparedness System organizes actions to build, sustain, and deliver the core capabilities in greatest need of sustainment and improvement. As a key component of the National Preparedness System, the National Exercise Program (NEP) is the principal mechanism for examining and validating core capabilities nationwide across all preparedness mission areas. The NEP consists of a two-year, progressive cycle of selected exercises across the whole community anchored to a common set of strategic objectives that culminates in a biennial National Level Exercise.

The National Level Exercise is congressionally mandated in the Post-Katrina Emergency Management Reform Act of 2006 (PKEMRA), which states that “the Administrator [of FEMA] shall periodically, but not less than biennially, perform national exercises . . . to test and evaluate the capability of federal, state, local, and tribal governments to detect, disrupt, and prevent threatened or actual catastrophic acts of terrorism, especially those involving weapons of mass destruction,” and “to test and evaluate the readiness of federal, state, local, and tribal governments to respond and recover in a coordinated and unified manner to catastrophic incidents.” (United States Code, Title 6, Chapter 2, Subchapter II, Part A, Section 748(b)(3).)

National Level Exercise (NLE) 2018 will occur the first two weeks of May 2018 and will examine the ability of all levels of government, private industry, and nongovernmental organizations to protect against, respond to, and recover from a major Mid-Atlantic hurricane. The scenario involves a major hurricane that makes landfall near Hampton Roads, Virginia, causing severe damage to residences, businesses, and critical infrastructure throughout the Mid-Atlantic. In the fall of 2017, Hurricanes Harvey, Irma, and Maria reinforced our need to prepare for hurricanes, and NLE 2018 provides a well-timed opportunity to apply lessons from those storms in advance of the 2018 Atlantic hurricane season, which begins on June 1.

CONTENTS

  • Key Messages
  • Messaging about NLE 2018
  • Sample Template Message to Employees
  • Sample Social Media Content
  • Appendix: NLE Promotional Materials already released to stakeholders and/or the public
    • News Releases

Key Messages

  • The unprecedented 2017 hurricane season highlighted the importance of working together before, during, and after disasters of all kinds and sizes. National Level Exercise (NLE) 2018 -- a key activity in building a culture of preparedness throughout the country -- will occur April 30 to May 11, 2018 and will examine the ability of all levels of government, private industry, and nongovernmental organizations to prepare for, respond to, and recover from a major Mid-Atlantic hurricane.
  • The scenario involves a major hurricane that makes landfall near Hampton Roads, Virginia, causing severe damage to residences, businesses, and critical infrastructure throughout the Mid-Atlantic, including the National Capital Region. The exercise will help ready all levels of government for this type of disaster in advance of the 2018 Atlantic hurricane season.
  • FEMA is leveraging the National Level Exercise and its participating organizations as an opportunity to amplify the hurricane preparedness message to individuals, businesses, and community organizations in advance of the 2018 Atlantic hurricane season.

Messaging about NLE 2018

  • The National Level Exercise (NLE) 2018 scenario will include a major hurricane that makes landfall near Hampton Roads, Virginia, causing severe damage to residences, businesses, and critical infrastructure throughout the Mid-Atlantic region. The scenario will include power outages and cascading effects, including impacts to communications, transportation, water/wastewater, and hospital systems.
  • In 2017, Hurricanes Harvey, Irma, and Maria, reinforced the need to prepare for the worst, and NLE 2018 provides a well-timed opportunity to apply lessons from those storms in advance of the 2018 Atlantic hurricane season, which begins on June 1.
  • A number of federal, state, and local exercises have been integrated into NLE 2018, which include a large number of partners such as: FEMA Region III (DC, VA, MD, PA, DE, WV), Virginia National Guard Bureau, Maryland National Guard Bureau, FEMA National Continuity Programs, U.S. Department of Energy, U.S. Northern Command, the U.S. Navy, U.S. Coast Guard, and the U.S. Army Corps of Engineers.  A common exercise scenario and control environment will bring together each of these components into one unified scenario.
  • NLE 2018 consists of four overarching exercise objectives:

    • Pre-landfall Protective Actions:

Examine and validate the capabilities of federal, state, local, tribal, and territorial governments, as well as private industry, nongovernmental organizations, community organizations, and members of the public, to take coordinated and inclusive protective actions prior to a projected major hurricane landfall in accordance with applicable plans, policies, and procedures.

  • Sustained Response in Parallel with Recovery Planning: 

Demonstrate and assess the ability of federal, state, local, tribal, and territorial governments, in coordination with private sector, philanthropic, and nongovernmental partners, to conduct inclusive post-hurricane landfall response operations and simultaneously conduct inclusive recovery planning activities.

  • Continuity in a Natural Disaster: 

Demonstrate and assess the ability of federal and non-federal government organizations to implement continuity plans and perform essential functions appropriate for incident conditions to sustain National Essential Function 6 (domestic response and recovery).

  • Power Outages and Critical Interdependencies: Examine and validate the capabilities of federal, state, local, tribal, and territorial governments to support the energy sector and synchronize efforts to manage the consequences of long-duration power outages and critical interdependencies.


Messaging for Individuals, Businesses, Public and Community Organizations

Calls to Action for Individuals:

KNOW YOUR RISK:

  • Threats from hurricanes include high winds, heavy rainfall, storm surge, coastal and inland flooding, rip currents, and tornadoes. The heavy wind can cause damage or destroy homes, buildings, and roads, as well as cause power, water, and gas outages.
  • The impact from hurricanes can extend from the coast to several hundred miles inland.
  • Watch FEMA’s When the Waves Swell video to understand your hurricane and flooding risk and learn more at www.fema.gov/nle.

HOW TO GET INVOLVED:

  • There are many ways for individuals, families, and communities to participate in NLE 2018 and get better prepared for hurricanes. If you and your family live in an area vulnerable to hurricanes, it is important you understand your risk, develop a preparedness plan, and take action. Explore the many ways to get ready.

GET ALERTS AND WARNINGS

  • Receiving timely information about weather conditions or other emergencies can make all the difference in knowing when to take action to be safe.
  • Download the FEMA App (available in English & Spanish) to learn what to do before, during, and after emergencies, and to receive weather alerts from the National Weather Service for up to five different locations anywhere in the United States.

CREATE AND TEST A FAMILY COMMUNICATION PLAN

  • Make a plan today. Your family may not be together when a disaster strikes, so it is important to know which types of disasters could affect your area.
  • Know how you’ll contact one another and reconnect if separated. Establish a family meeting place that’s familiar and easy to find. Get started on your plan at www.ready.gov/make-a-plan.

DOCUMENT AND INSURE PROPERTY

  • When a disaster strikes, having insurance for your home or business property is the best way to ensure you will have the necessary financial resources to help you repair, rebuild, or replace whatever is damaged.
  • Get started with the Document and Insure Your Property guide. Visit www.FloodSmart.gov to learn more about purchasing flood insurance and the National Flood Insurance Program.

STRENGTHEN YOUR FINANCIAL PREPAREDNESS

  • Taking the time now to collect and secure personal financial, insurance, medical, and other records will give you peace of mind and, in the event of an emergency, will ensure you have the documentation needed to start the recovery process without delay.
  • Download FEMA’s Emergency Financial First Aid Kit at www.ready.gov/financial-preparedness.
  • Visit www.FloodSmart.gov to learn more about purchasing flood insurance and the National Flood Insurance Program.

GET TRAINED

  • Every minute is important in a disaster, and if emergency responders are not nearby, you could be the one to help others until help arrives.
  • Visit www.ready.gov/until-help-arrives for online training and to find out what your role can be during disasters.
  • You can also contact your local emergency management office to find upcoming training, discussions, and events in your community.

Calls to Action for Private Sector and Infrastructure Sector Partners

  • There are many ways businesses can participate in NLE 2018 and become better prepared for hurricanes.
  • If your organization is vulnerable to hurricanes, it is important that you understand your risk, develop a preparedness and mitigation plan, and take action.
  • Doing so will not only increase the safety of employees and customers, but will help you remain in business after disasters strike. Maintaining business continuity is important. When you are able to continue operations after a disaster, you also improve your community’s ability to recover.
  • Conduct an exercise internal to your business using the NLE 2018 Exercise Starter Kit, available to PrepToolkit account holders. This starter kit is an “exercise in a box,” and includes exercise templates, a sample scenario, discussion questions, and scene-setting videos to help your business prepare for hurricanes. Visit https://preptoolkit.fema.gov/web/em-toolkits/nle-2018 to access these resources.
  • Get your business hurricane ready: Significant portions of the United States are at risk for the effects of tropical storms and hurricanes. It is important that organizations throughout the country, including associations, businesses, and community groups, understand the risks and potential impacts and prepare accordingly. The Hurricane Ready Business Toolkit allows businesses to take action to protect employees, protect customers, and help ensure business continuity for hurricanes and tropical storms. Visit www.ready.gov/business for more information.
  • Join the National Business Emergency Operations Center
  • Spread the preparedness message with your employees and customers.

Calls to Action for Voluntary, Community and Faith-based Organizations:

  • There are many ways to participate in NLE 2018 and become better prepared for hurricanes.
  • If your organization is vulnerable to hurricanes, it is important that you understand your risk, develop a preparedness and mitigation plan, and take action.
  • Doing so will not only increase the safety of your membership, but will help your organization remain open after disasters strike. When you are able to continue operations after a disaster, you also improve your community’s ability to recover.

SPREAD THE PREPAREDNESS MESSAGE WITH YOUR MEMBERSHIP

  • Help spread the word to your membership, partners, and immediate community.
  • Share hurricane preparedness resources like our How to Get Involved fact sheet, which covers how to get alerts, insure property, and strengthen your financial preparedness.
  • Visit www.fema.gov/nle to download hurricane preparedness materials and resources.

GET YOUR ORGANIZATION HURRICANE READY

  • Significant portions of the United States are at risk for the effects of tropical storms and hurricanes. It is important that organizations throughout the country understand the risks and potential impacts and prepare accordingly.
  • The Prepare Your Organization for a Hurricane Playbook is designed to provide community leaders with the tools and resources to hold a preparedness discussion and tabletop exercise to test their plans, policies, and procedures for a disaster. Visit Ready www.ready.gov/hurricanes for more information.

ENGAGE WITH NATIONAL LEVEL EXERCISE 2018

  • More than 200 organizations, including all levels of government, private businesses, and nonprofit organizations, will participate in NLE 2018 between April 30 and May 11, 2018.
  • Organizations can participate by attending a national webinar on hurricane preparedness on Tuesday, May 8, from 2:00 to 3:00 p.m. EDT. To RSVP for the webinar, send an email with “Hurricane Webinar” in the subject line.
  • You can also get involved by conducting an exercise on your own using the NLE 2018 Exercise Starter Kit, which includes exercise templates, a sample scenario, discussion questions, and scene-setting videos to help your organization prepare for hurricanes.
  • Create a PrepToolkit account to download the NLE 2018 Exercise Starter Kit.

JOIN THE NATIONAL VOLUNTARY ORGANIZATIONS ACTIVE IN DISASTER (NVOAD)

  • National VOAD, an association of organizations that mitigate and alleviate the impact of disasters, provides a forum promoting cooperation, communication, coordination, and collaboration; and fosters more effective delivery of services to communities affected by disaster.
  • Learn more and join the movement.

Sample Template Message to Employees

DRAFT Message on Hurricane Preparedness and National Level Exercise 2018

With hurricane season approaching at the beginning of June, now is the time to prepare yourself, your family and the workplace ahead of time.

The Nation faced a record year in 2017 with Hurricanes Harvey, Irma, and Maria, and individuals, families, communities, the private and nonprofit sectors, faith-based organizations, and state, local, tribal, territorial, and federal governments answered the call to help.

[Name of business/organization] is working closely with [add as appropriate] to increase preparedness and coordinate response and recovery capabilities ahead of the 2018 hurricane season.  We’re also helping to encourage individuals to take an active role in preparing themselves, their families, and their communities.

National Level Exercise 2018, which is being held April 30 – May 11, 2018, is a time for all of us to prepare for hurricanes and other emergencies that could threaten our homes, our workplace, and our communities.

By preparing for emergencies, we increase the safety of our families and strengthen our ability to recover from adverse circumstances. There are several ways that you and your families can get ready.

We all have an important role to play by increasing preparedness for disasters of all kinds. We can work together to make our families, our communities, and our organization safer, more resilient, and better prepared for the next emergency.

 

Best regards,

 

Name


Sample Social Media Content

All outreach stakeholders can use the prepared social media messages to reach individuals, businesses, and/or community organizations. The social media messages were drafted based on the five calls-to-action.

These posts include specific tracking links to measure the success of the campaign.

You can use this content to promote hurricane preparedness during FEMA’s National Level Exercise, which takes place April 30 – May 11, 2018.

Hashtag:  #HurricaneExercise2018

URL: www.fema.gov/nle?utm_medium=social&utm_source=partner-share&utm_campaign=nle

 

Individuals


Social media content:

  1. Get updates about severe weather in the places that matter to you. The @FEMA App offers alerts, safety tips, and a little peace of mind: [with graphic: http://www.fema.gov/media-library/assets/images/115861]Download the FEMA app for safety tips and @NWS weather alerts for up to five locations: https://www.fema.gov/mobile-app?utm_medium=social&utm_source=partner-share&utm_campaign=nle #HurricaneExercise2018
  2. Your family may not be together when a hurricane occurs. Take time to talk about how you will get in touch with your family and friends if you are separated.  Download the family communication plan guide and get started today: https://www.fema.gov/media-library/assets/documents/108887?utm_medium=social&utm_source=partner-share&utm_campaign=nle #HurricaneExercise2018
  3. #DYK it takes 30 days for flood or wind insurance to begin. Don't wait until it's too late, and get covered now.  Get more information by visiting: http://www.floodsmart.gov/?utm_medium=social&utm_source=partner-share&utm_campaign=nle #HurricaneExercise2018
  4. In the event of a hurricane, there are many things that we do to prepare our homes. Help protect your wallet, too, with a flood insurance policy: http://www.floodsmart.gov/?utm_medium=social&utm_source=partner-share&utm_campaign=nle #HurricaneExercise2018#HurricaneExercise2018
  5. Is your family prepared for #hurricane season? Be #FloodSmart and add flood insurance to your to-do list this week. [check emoji] http://www.floodsmart.gov/?utm_medium=social&utm_source=partner-share&utm_campaign=nle
  6. #DYK cash goes further than credit after a disaster? Learn how to be financially ready to start the recovery process without delay. Download @FEMA’s Emergency Financial First Aid Kit for more information (also available in Spanish): https://www.fema.gov/media-library/assets/documents/96123?utm_medium=social&utm_source=partner-share&utm_campaign=nle #HurricaneExercise2018
  7. The best way to ensure a safer community is having trained volunteers taking action to increase the support of emergency responders during disasters. Visit your local emergency management website to learn about training in your area: https://www.fema.gov/emergency-management-agencies#?utm_medium=social&ut... #HurricaneExercise2018

Facebook post:

  1. Did you know? More than half of all homeowners in the U.S. don't have adequate homeowner’s insurance to replace their home and its contents should a disaster occur. Use this checklist to make sure you're prepared. https://www.fema.gov/media-library/assets/documents/133450?utm_medium=social&utm_source=partner-share&utm_campaign=nle
  2. What’s on your to-do list this week? Add getting #FloodSmart to that list. It’s as easy as calling your insurance agent to find a policy that makes sense for you! #HurricaneExercise2018 http://www.floodsmart.gov/?utm_medium=social&utm_source=partner-share&utm_campaign=nle
  3. Just one inch of flooding can cost you more than $25,000. You can reduce the financial burden of flood damage with a flood insurance policy. Visit http://www.floodsmart.gov/?utm_medium=social&utm_source=partner-share&utm_campaign=nle to learn more. #HurricaneExercise2018
  4. When preparing for a hurricane you take steps to protect your home against damage. Help protect your wallet, too, with a flood insurance policy: http://www.floodsmart.gov/?utm_medium=social&utm_source=partner-share&utm_campaign=nle #HurricaneExercise2018

Business

Social media content:

  1. Know your risk. Does your business have a hurricane emergency plan? Participate in @FEMA's National Level Exercise to prepare your organization. Learn more by visiting: www.fema.gov/nle?utm_medium=social&utm_source=partner-share&utm_campaign=nle
  2. #DYK people are much more likely to prepare for an emergency if they hear it from their employer? Conduct your own hurricane preparedness exercise with your employees by downloading our handy starter kit. #HurricaneExercise2018 https://sso.preptoolkit.fema.gov/?goto=https://preptoolkit.fema.gov/web/em-toolkits/nle-2018&utm_medium=social&utm_source=partner-share&utm_campaign=nle
  3. Hurricanes don’t plan ahead, but your business can. A hurricane preparedness plan will help you remain in business after disaster strikes. Learn how to get started: https://www.ready.gov/business?utm_medium=social&utm_source=partner-share&utm_campaign=nle #HurricaneExercise2018
  4. If you're a business interested in becoming hurricane-ready, join @FEMA's National Business Emergency Operations Center (NBEOC) at https://www.fema.gov/media-library/assets/documents/28983?utm_medium=social&utm_source=partner-share&utm_campaign=nle. Become a member today!
  5. Businesses: You may have already planned to keep your business running after a hurricane, but are your employees and customers prepared? Share this handout to help build your own culture of preparedness. #HurricaneExercise2018 https://www.fema.gov/media-library/assets/documents/161985?utm_medium=social&utm_source=partner-share&utm_campaign=nle

Facebook post:

  1. #DYK people are much more likely to prepare for an emergency if they hear it from their employer? Conduct your own hurricane preparedness exercise with your employees with FEMA's Exercise Starter Kit. This “exercise in a box” includes exercise templates, a sample scenario, discussion questions, and scene-setting videos to help your business prepare for hurricane season. Download it here! https://sso.preptoolkit.fema.gov/?goto=https://preptoolkit.fema.gov/web/em-toolkits/nle-2018&utm_medium=social&utm_source=partner-share&utm_campaign=nle

Community Organizations

Social media content

  1. #DYK people are much more likely to prepare for an emergency if they hear it from a friend or neighbor? Conduct your own hurricane preparedness exercise with your members by downloading our handy starter kit. www.fema.gov/nle?utm_medium=social&utm_source=partner-share&utm_campaign=nle #HurricaneExercise2018
  2. Is your community prepared for hurricanes? Increase the safety of your members by hosting a small community discussion or preparedness event in your region. Make sure to register your training, class, or event here. #HurricaneExercise2018 [link to FEMA’s activities map]
  3. Help spread the word by sharing hurricane preparedness resources with your members and within your community. Shareable materials, resources, and tips can be found at www.fema.gov/nle?utm_medium=social&utm_source=partner-share&utm_campaign=nle #HurricaneExercise2018
  4. Is your organization prepared for hurricanes? Understand which disasters may affect your community, learn how to stay safe and make plans to take action with your community!  Download the “Hurricane Playbook” and get started today: https://www.fema.gov/media-library/assets/documents/98410?utm_medium=social&utm_source=partner-share&utm_campaign=nle #HurricaneExercise2018

NLE 2018 Promotional Materials Already Released to Stakeholders and/or the Public

FEMA Invites Whole Community to Participate in National Level Exercise (Released April 3, 2018)

FEMA and Whole Community Participate in National Level Exercise 2018 (Released April 30, 2018)


 


 

Last Updated: 
05/04/2018 - 08:42