Slide 1: 
AN EMERGENCY ALERT SYSTEM (EAS)
TECHNICAL AND OPERATIONAL
BEST PRACTICES GUIDE: FIRST DRAFT
Status: AM/FM/Digital
Radio Best Practices
Final Release Date:
Monday, October 3, 2011 DRAFT

Slide 2: 
Executive Summary
The Emergency Alert System (EAS) is a public alert and warning system that leverages the communications assets of terrestrial broadcasters, cable television systems, wireless cable systems, satellite digital audio radio service (SDARS) providers, direct broadcast satellite (DBS) services and wirelinevideo service providers to allow the President of the United States the capability to address the American public during a national emergency.
This system must be available under all conditions. The system is also used by state and local authorities to deliver important emergency information, such as AMBER alerts. The National Oceanic and Atmospheric Administration (NOAA), National Weather Service (NWS) regularly uses the system to disseminate emergency weather alerts and advisories.
The “1995 Presidential Communications With the General Public During Periods of National Emergency, Statement of Requirements” document (1995 Presidential Statement of Requirements), signed by President Clinton, states that “During periods of extreme national emergency, reliable communications are required to enable the President to reassure and give direction to the American people.” DRAFT

Slide 3: 
Executive SummaryIn 2006, Executive Order 13407 (E.O. 13407), signed by President Bush, established that it “is the policy of the United States to have an effective, reliable, integrated, flexible, and comprehensive system to alert and warn the American people in situations of war, terrorist attack, natural disaster, or other hazards to public safety and well-being (public alert and warning system), taking appropriate account of the functions, capabilities, and needs of the private sector and of all levels of government in our Federal system, and to ensure that under all conditions the President can communicate with the American people.” As part of the Federal Emergency Management Agency’s (FEMA) larger efforts to strengthen our nation’s preparedness and resiliency, FEMA and the Federal Communications Commission (FCC) announced that we will conduct the first national-level test of the Emergency Alert System on November 9th of this year at 2 pm eastern. Similar to the way local emergency alert system tests are conducted, the nationwide test will involve television stations (including digital television, cable, satellite audio and television services) and broadcast radio stations across the U.S. and several U.S. territories (Puerto Rico, Virgin Islands, America Samoa) at the same time. DRAFT

Slide 4: 
Executive Summary The EAS has never been tested on a national level before, and conducting this test is an opportunity to baseline the system and its capabilities at all levels. The EAS test plays a key role in ensuring our nation is prepared for all hazards and that the public is able to receive critical and vital information, should it ever be needed. While EAS tests may be temporarily disruptive to radio and television programming, they are important to ensure that the EAS is functional. The November 9 date is near the end of hurricane season and before the severe winter weather season begins in earnest. The 2 PM EST broadcast time will minimize disruption during rush hours, while ensuring that the test occurs during working hours across most of the United States.FEMA develops, operates and maintains the national-level EAS; conducts test and exercises; ensures the national-level EAS keeps pace with emerging technologies through the use of low-cost innovation techniques. The FCC maintains the regulatory reponsibility, rules and enforcement of the EAS with broadcasters, cable operators, wirelineservice providers, and other participants.

Slide 5: 
Executive Summary NOAA’s National Weather Service provides imminent weather threat warnings to the public. During the test, the NWS will provide situational awareness of possible severe weather and climate threats to the United States. If NOAA needs to activate the EAS for severe State/localized weather alerts, test managers may delay the test in that area to make way for the imminent threat weather alert.FEMA is working with the FCC and NOAA to communicate, educate, and inform EAS participants, emergency management agencies and organizations, and the public of the importance of the EAS, and the need to improve the system. Efforts are underway to promote partnerships with the EAS community to create an ongoing process of dialogue and actions to incrementally improve the EAS. This Best Practices guide seeks to document the collective concerns, ideas, and solutions of all participants to support a better understanding and more effective use of the EAS at all levels.
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Slide 6: 
Purpose of the Best Practice Guide FEMA understands that improving the EAS at all levels will take time. FEMA’s vision for the improvement of the EAS is incremental. Although the Nationwide EAS Test will use an Emergency Action Notification (EAN) code and will not include EAS origination by State, County, territorial or tribal area, it is important that while we prepare for the Nationwide EAS Test, we also make improvements at other levels.This EAS Best Practices Guide is designed to assist EAS message originators and all EAS participants with the basics of operating and managing the EAS within their areas and jurisdictions. This Guide can also be leveraged to provide a framework for training personnel on the use and operation of the EAS at all levels of origination, distribution and dissemination.The success of the EAS is dependent upon strong partnerships between EAS originators and alert disseminators. It is also important that Federal agencies work closely with each other and in cooperation with State, local, territorial, and tribal governments. This is the approach FEMA, the FCC and NOAA have taken to revive the EAS dialogue. A series of meetings, conferences, workshops, webinars, virtual roundtables, and websites have been supporting open and frank discussion on improving this important alert and warning tool.
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Slide 7: 
EAS Origination The EAS can be a valuable and useful tool to disseminate useful information to the public in emergency situations. This tool provides emergency managers direct access to radio and television broadcasters, cable, and wirelineoperators, and other electronic mass media. EAS participants expect that this tool will be used only in extreme emergency situations. It is important that alert originators understand the role that EAS participants play in the emergency management process. In areas where there is a close relationship between emergency management agencies and EAS participants, the EAS does very well. Where this strong partnership does not exist, the EAS has remained ineffective and underutilized.EAS origination needs and capabilities will vary. However, there are a few basic rules and principles that should be followed by alert originators to create more effective messages to the public. Identify the Agency or Office point of contact authorized to originate and manage alerts Assure the development of clear and repeatable procedures, training, tests and exercisesWork closely with the EAS participant community (broadcast, cable, wireline, satellite) to establish procedures within a State/local EAS Plan.
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Slide 8: 
EAS Origination
Participate in EAS participant industry gatherings, such as broadcast and cable conferences
Originate an EAS message only when immediate action is required, in a significant emergency or dangerous situation that threatens the public safety, life, or security. Confirm the existence of a significant emergency or dangerous situation before originating an EAS message.
In coordination with EAS participant community, plan and conduct Required Monthly Tests (RMT) to work out challenges and identify solutions
Originate incremental alerts, only as needed to keep the public updated
Use alert templates for consistency and repeatability
Remember, originate your EAS messages with just the right amount of information to alert in a significant emergency or dangerous situation that threatens the public’s safety, or security DRAFT

Slide 9: 
EAS Origination
Maintain effective public outreach and education campaigns to inform the public about the importance of the EAS and their role in it
Conduct surveys and other feedback activities to gauge if and how the public is receiving the EAS messages to support the identification of problems and implement improvements
Maintain resilient and redundant means to transport the message to the EAS distribution system (LP, SP, relays, etc.)
Use and maintain other emergency alert pathways to the public to increase alert effectiveness through as many means as possible
For incidents that do not pose an immediate threat to public safety, or do not pose a threat to life, use alternate means for notifying the public DRAFT

Slide 10: 
EAS Origination Best Practices
When creating EAS messages consider the following:
Keep the ALERTmessage clear and simple. Make sure the message is timely, accurate and useful
INFORMthe public clearly about WHATis happening –What kind of emergency is it?
What AREA(s) is the emergency message for?
INSTRUCT the public on what to do in the immediate area of the emergency (evacuations, etc.)
INSTRUCT the public on what to do in the surrounding areas of the emergency (avoid the affected areas, etc.)
Briefly REASSURE and inform the public, if appropriate, what the authorities are doing to manage the emergency and tell the public how to get more informationDRAFT

Slide 11: 
EAS Reception and Relay
Most National Primary (NP), also known as Primary Entry Point (PEP) sources for the EAS are AM stations. AM stations offer specific coverage benefits due to the characteristics of groundwavepropagation.
At night, after sunset, changes in the ionosphere permit for skywavepropagation, which allows the signals to reach much farther from the transmitting location. AM reception, however, also introduces reception challenges. These challenges include, noise, distortion, and interference.
FM signals are line of sight and cover smaller geographic areas than AM. The band is not subject to most of the reception issues found in AM. However, FM band signals may also present challenges in some situations.
To ensure nominal reception of an EAS source on the AM and FM bands, it is important that EAS participants follow best practices for signal reception. DRAFT

Slide 12: 
EAS Reception and Relay
The diagram below illustrates two sources of EAS (radio receiver and NOAA Weather Radio receiver. Additional sources may include specialized telephone circuits, satellite receivers, and other connections for reception of alerts. Picture: Typical Radio EAS Connections
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Slide 13: 
EAS Reception and Relay
Challenges to AM Reception
Weak signals and interference are the source of most AM reception issues. This is true for reception when the signal source is at a great distance, or when a proper antenna is not used.
Selection and use of low quality receivers for signal reception can make reception of weak signals worse.
Overloading –this is caused mainly in co-located facilities (studios and transmitter in same location as receiving device).
A long list of man-made and natural sources causes radio interference.Thesesources include the following:
Atmospheric Interference and other challenges –Lightning, fading, reflection, refraction, etc.
Electric Noise Sources –light dimmers, fluorescent ballasts, overhead power lines (worn or defective insulators), computers and other digital processing equipment, monitors and displays, electric motors (compressors, blowers, fans, etc.).
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Slide 14: 
EAS Reception and Relay
Challenges to AM Reception
Weak signals and interference are the source of most AM reception issues. This is true for reception when the signal source is at a great distance, or when a proper antenna is not used.
Selection and use of low quality receivers for signal reception can make reception of weak signals worse.
Overloading –this is caused mainly in co-located facilities (studios and transmitter in same location as receiving device).
A long list of man-made and natural sources causes radio interference.Thesesources include the following:
Atmospheric Interference and other challenges –Lightning, fading, reflection, refraction, etc.
Electric Noise Sources –light dimmers, fluorescent ballasts, overhead power lines (worn or defective insulators), computers and other digital processing equipment, monitors and displays, electric motors (compressors, blowers, fans, etc.).
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Slide 15: 
EAS Reception and Relay
AM/FM Antenna Best Practices
It is important that EAS participants can receive a clear signal from their sources. This may be simple to achieve in locations where those sources are nearby.
It can be significantly more challenging to receive these important EAS messages in remote locations, rural areas, and locations that are susceptible to interference from man-made sources, and other problems.
Evaluate your signal acquisition needs and select a suitable antenna.
Whenever possible, make use of an exterior antenna for better performance.
For AM, a tuned whip or tuned loop antenna may prove useful.
For locations with high station density, a directional antenna may be preferable.
Observe proper grounding.
Use high-quality, low-loss coax to reduce signal loss and interference. DRAFT

Slide 16: 
EAS Reception and Relay
AM/FM/VHF Receiver/Tuner
A high quality radio tuner provides clear benefits over low-cost receiving units. EAS participants should consider the following features when selecting a receiver/tuner:
Antenna Terminals-Essential for reception. Choose a receiver/tuner with AM and FM antenna terminals. Select a receiver/tuner with balanced antenna terminals and use 75Ω coaxial cable to minimize interference.
Sensitivity-Choose a receiver/tuner with a low decibel femtowatt(dBf). This is a measure of how well the receiver/tuner picks up signals. The lower this measurement is, the better the sensitivity.
Selectivity–This item is extremely important in today’s crowded radio bands. A receiver/tuner with good Selectivity will allow the unit to receive the desired signal while rejecting the ones around it. A receiver/tuner with a variable “wide/narrow” selectivity switch may be useful in some applications.
Audio Out Interface–A receiver/tuner with good audio output levels is desirable. Balanced audio is preferred. Make sure to check the audio levels driving the monitoring input of the EAS device for nominal levels and no distortion.
Station Preset Memory–A receiver/tuner with non-volatile memory presets is very helpful to prevent having to retune source stations when power outages occur.

Slide 17: 
EAS Reception and Relay
EAS Receiver Summary
Use an external antenna suitable for receiving your EAS source
Use a directional antenna, if necessary
Use coaxial cable, when possible
Observe good audio engineering practices by ensuring proper grounding, audio phasing, impedance, and levels.
Use a receiver/tuner with external antenna terminals, preferably balanced DRAFT

Slide 18: 
EAS Test Quick Look Checklist
Monitoring device or tuner is able to receive the assigned source for an EAN per your State/Territorial EAS Plan
EAS device is powered and functional
Audio for the monitoring device or tuner is properly connected to your EAS device through an available input (on some devices it may be necessary to enable additional monitoring channels via the device’s menu)
EAS device has been programmed with the correct station/facility call letters and the clock is properly set
EAS device is properly connected to the station\facility audio air chain for transmission
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Slide 19: 
EAS Reception and Relay
The diagram below illustrates basic connections between a receiver/tuner and an EAS device. The use of appropriate antennae and cables is highly desirable. Additional sources for EAS messages may include, cable modems, satellite receivers, and telephone lines by way of autocouplers.
Picture: Typical Connections for EAS Reception and Relay
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