Listen To The New PSA -- 123 KB
SAN FRANCISCO, Calif. -- The Federal Emergency Management Agency's (FEMA) Project Impact: Building Disaster Resistant Communities has launched a combined television and radio public service announcement (PSA) campaign encouraging Americans to ask what their community is doing to become disaster resistant. The PSA, whose theme is "you can't prevent the weather, but you can prevent the damage," urges community members to ask what their local community is doing to prevent disaster damage.
The PSA follows two recent surveys regarding tornado and hurricane seasons. Survey respondents said they felt well prepared for disasters, but that they had not taken any prevention measures to prepare for natural disasters. In hurricane-prone states, 76 percent of respondents in northern states and 58 percent in southern states had not taken any prevention measures. In tornado-prone states, 56 percent of respondents had not taken any prevention measures against tornadoes.
The National Association of Broadcasters (NAB), which serves and represents America's radio and television stations, has taken on FEMA's Project Impact as a national campaign and will work to promote among its members the importance of prevention measures to reduce disaster damage.
Since its inception in 1997, nearly 250 communities and more than 2,500 business partners have embraced Project Impact. Instead of waiting for disasters to occur, Project Impact communities take action to reduce potentially devastating disasters before they occur. For more information about Project Impact, call (202) 646-4117 or email email@example.com.