FEMA Kicks-Off New Public Service Campaign To Educate Residents on Damage Prevention

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Release date: 
May 15, 2000
Release Number: 
HQ-00-071

Washington, DC -- FEMA is kicking off a new public service campaign to educate people about hurricanes. The "National Hurricane Survival Initiative" is a first-of-its-kind public service campaign to educate residents along the Eastern Seaboard and Gulf Coast about hurricane safety and damage prevention. The initiative is sponsored by FEMA, the Salvation Army, the National Emergency Management Association and Caradco Wood Windows (a manufacturer offering impact-resistant glass in its windows and patio doors).

FEMA and its partners in the National Hurricane Survival Initiative will provide residents with the information they need to better protect their homes and families through a half-hour television special on hurricane preparedness and damage prevention - the National Hurricane Survival Test. This special public-service program will air beginning in late May and through this summer and fall on 30-plus stations along the Eastern Seaboard and Gulf Coast. (Markets and TV stations airing the special.)

New polling data commissioned as a part of the new public service campaign reveal that many of those most vulnerable to the devastation of hurricanes and related flooding underestimate their risk and, as a consequence, have not taken the steps to protect their homes and families from the storms.

The half-hour show challenges viewers to test their knowledge of the storms and provides the information they need to keep themselves, their families and homes safe from a hurricane's destructive power.

The new public service campaign is in line with the philosophy of FEMA's initiative, Project Impact: Building Disaster Resistant Communities. The initiative was created in 1997 with seven pilot communities dedicated to taking action before disaster strikes to reduce their risk. In less than three years, the initiative has grown to nearly 200 communities and more than 1,000 business partners. Project Impact is changing the way America deals with disasters by encouraging communities to take measures to prevent disaster losses, not just to focus on merely preparing for or responding to disasters.

Last Updated: 
July 16, 2012 - 18:46
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