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"Don’t Make the Public Fit How We Do Business"


On the heels of his trip to the West Coast to meet with representatives of Twitter, Apple, Facebook and Craig Newmark (founder of Craigslist), yesterday Administrator Fugate made the keynote address at the 2011 ESRI Federal User Conference here in Washington, DC.

The Administrator talked about the importance of leveraging the tools that people use every day, specifically social media, so that FEMA can better communicate with our customers – the American people. We hope to have the full video of his remarks available soon (and will post it here on the blog).

After his remarks, Craig sat down with a few reporters to talk about where the agency is headed. You can check out those stories on InformationWeek and NextGov.

A quote from one of the stories really sums up Craig’s philosophy:

"Don't make the public fit how we do business," he said he tells his staff and other federal personnel. "It's a disaster. Your home's been destroyed. Do you need any more hassles?"

So at FEMA we continue to work to better fit how the public does things. If you have any suggestions on how we can better accomplish that goal, please leave a comment below.

And if you’re not already, you can follow FEMA on twitter (@fema) or you can follow Craig on twitter (@CraigatFEMA) – help us continue the conversation.

- Brad

Last Updated: 
06/18/2012 - 10:49


The 'people' already use FB, YouTube and Twitter, etc. - why shouldn't the gov't use what's already accepted by the population vs create some new site or system in hopes that it will be accepted - not to mention, it's more tax dollars wasted - everyone should be using the system(s) that are already in place to most effectively manage - both the expected as well as the unexpected.

I agree wholeheartedly with this topic Don’t Make the Public Fit How We Do Business. <br /><br />I do however, have a concern. We are a nonprofit organization that specialize in public (citizens) preparedness. <br /><br />Our problem is that we have no idea how to begin an Exercise and Design program that would equip us to equip community residents in the event of a CBRNE event. <br /><br />CERT programs are great but raising the level of community awareness would be a great addition.<br /><br />I really believe that if our community residents were properly equipped with proper information and exercises designed around them mass hysteria could be either eliminated or greatly lessened.

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